Emerging Markets Telecommunication Services Limited, was once trading as Etisalat Nigeria but on Wednesday, the new company unveiled its new official brand identity, 9mobile with a new logo and website.
The Chief Executive Officer of 9mobile, Mr. Boye Olusanya, at a news conference in Lagos, said the new logo conforms with it new name and also promise the sustenance of its innovative and value-adding propositions, which it had been delivering for nine years.
“In our nine years of operations, we have remained at the forefront of innovation and take pride in consistently delivering superior experiences to our subscribers.
“We continue to establish meaningful partnerships with our customers and partners by providing platforms that support their goals and aspirations.
“The colour green, both its light and dark variants, reflects vibrancy, dynamism, life and youth, as well as the brand’s ‘Nigerianness’.
“With the launch of our new brand, our commitment to providing our subscribers with best-in-class telecommunications services continues.
“We live in a digitalised world and 9mobile is positioned to deliver more platforms, products and services, using the power of technology.
“The vivacity of our new brand is an affirmation of our creativity and the recent launch of value adding services, such as our BlazeOn and Kwikcash platforms, are testaments to this.
9mobile Chief Finance Officer, Mrs. Funke Ighodaro, said the business aim it focus at driving value for the customer benefits
She added that the response with timing and approach of the company rebranding were evidence of the agility of the business.
She said that the company’s new website was www.9mobile.com.ng.
Mrs. Ighodaro stated that the rebranding process has spread across all of the company’s offices, Experience Centres, online and physical touch points, to facilitate seamless integration.